Consumer Engagement Marketing - Team Leader

Position Summary:

The Consumer Engagement Marketing Team Leader (CEM Team Leader) is responsible for the management and execution of Monster Energy's brand portfolio sampling and local marketing initiatives within a defined market. This role reports to the Consumer Engagement Marketing Manager and is accountable for growing brand awareness and loyalty.

Essential Job Functions:

CEM Team Leaders will have several Roles and Responsibilities including, but not limited to the following:
• Collaborate with both Marketing & Sales departments, work closely with the Regional Marketing Manager
• (RMM) & Events Manager in region/market to customize and execute events/programs aligned with the brands' sampling platforms
• Lead the CEM Street Team Merchandising Initiative in market; communicate monthly retail priorities, collaborate with RM's & TDM's, & coach CEM members in field to drive success
• Recruit, hire, train and manage part time brand ambassadors and maintain a fully operational team year round
• Manage the daily operations of a 15 - 20-person team and coordinate sampling objectives
• Provide consistent direction, coaching and communication to maintain brand accuracy with Monster brand experiences and sampling
• Manage & collaborate with REIGN Team Captain to drive REIGN brand awareness in market including securing on brand events, targeted samplings, & influencer program support
• Research, secure and manage execution of local events and partnerships utilizing CEM event budget
• Plan and manage all aspects of the event process: pre, during and post duties including personnel, product delivery/distribution, transportation, hotel bookings, supplies, insurance (if applicable)
• Actively participates in all regional events with ambassadors
• Increase market knowledge and identify various groups and organizations within the targeted demographic in which to partner
• Diligently prepare and provide tools for ambassadors to create superior customer interactions and flawless event executions
• Execute strategic directions and manage the goals for the assigned region/market
• Adhere to deadlines for administrative tasks including, but not limited to, scheduling, reporting and recapping data for the region
• Manage payroll and timesheets
• Maintain and manage company assets (Storage Facilities, Inventory, Vehicles, Equipment, POS, etc.)
• Respond in a timely manner to management, staff, partners & other key stakeholders
• Manage Quarterly Spend Tracker including all regional CEM expenses & events budget

Position Requirements:

• 2+ years of Event Marketing/Grassroots/Special Event/Promotions
• 2+ years of team management experience
• Must have and maintain a valid Driver's License and clean driving record, Drivers Abstract required
• Excellent problem solver and critical thinker
• Professional demeanor with excellent oral and written communication skills
• Strong organizational and time management skills with ability to manage multiple tasks
• Proficient in Word, PowerPoint, Excel & Outlook
• Ability to learn and use new technology that is associated with the job
• Self-Motivated, entrepreneurial and adaptable to changing environments
• Ability to travel 15%+ of the year within the assigned region
• Ability to work on weekends and evenings
• Must be able to lift and/or move up to 40 pounds
• Must be able to pass a criminal background check

Base Pay Range: CAD $45,450 - CAD $60,600